Building Relationships with Potential Advisors: Effective Strategies for Success

As you embark on a new venture or seek to further your career, finding the right advisor can make all the difference. But how do you build relationships with potential advisors? In this post, we'll explore some effective strategies for building relationships with potential advisors, from identifying the right people to approach to nurturing those relationships over time.

Chapter 1: Identifying Potential Advisors

The first step in building relationships with potential advisors is to identify the right people to approach. Here are some tips for identifying potential advisors:

  • Look for experts in your field: Seek out people who have a deep understanding of your industry or area of expertise. They may be professors, industry leaders, or successful entrepreneurs.
  • Consider their experience: Look for advisors who have experience in the areas where you need guidance. For example, if you're starting a new business, look for advisors who have experience in entrepreneurship, finance, or marketing.
  • Think about their network: Consider advisors who have a strong network of contacts in your industry. They may be able to introduce you to potential partners, investors, or customers.
  • Evaluate their communication skills: Look for advisors who are good communicators and who are willing to listen to your ideas and concerns.

Chapter 2: Making Initial Connections

Once you've identified potential advisors, the next step is to make initial connections. Here are some tips for making initial connections:

  • Do your research: Before reaching out to a potential advisor, do your research on their background, experience, and areas of expertise. This will help you tailor your message and show that you're serious about building a relationship.
  • Reach out through a mutual connection: If possible, try to reach out to a potential advisor through a mutual connection. This can help establish credibility and increase the likelihood of a response.
  • Send a personalized message: When reaching out to a potential advisor, send a personalized message that explains why you're interested in connecting with them. Be specific about what you hope to gain from the relationship and how you think they can help.
  • Follow up: If you don't hear back after a week or two, follow up with a polite email or message. Don't be pushy, but do be persistent.

Chapter 3: Nurturing Relationships Over Time

Once you've made initial connections with potential advisors, the next step is to nurture those relationships over time. Here are some tips for nurturing relationships with potential advisors:

  • Schedule regular check-ins: Schedule regular check-ins with your advisors to discuss your progress, ask for advice, and get feedback. This can be done in person, over the phone, or through video conferencing.
  • Be open to feedback: Be open to feedback from your advisors, even if it's not what you want to hear. They may have insights or perspectives that you haven't considered.
  • Show appreciation: Show your advisors that you appreciate their time and expertise. This can be done through thank-you notes, small gifts, or simply expressing your gratitude.
  • Stay in touch: Even if you don't need advice or feedback, stay in touch with your advisors. This can help maintain the relationship and keep the door open for future opportunities.

Chapter 4: Building a Strong Advisory Board

As you build relationships with potential advisors, you may want to consider building a strong advisory board. Here are some tips for building a strong advisory board:

  • Identify your needs: Identify the areas where you need the most guidance and support. This will help you choose advisors who have the right expertise and experience.
  • Choose advisors with complementary skills: Choose advisors who have complementary skills and perspectives. This will help ensure that you get a well-rounded perspective on your business or project.
  • Establish clear expectations: Establish clear expectations for your advisors, including how often you'll meet, what you expect from them, and what they can expect from you.
  • Create a formal agreement: Create a formal agreement that outlines the roles and responsibilities of each advisor. This can help ensure that everyone is on the same page and that the relationship is mutually beneficial.


Building relationships with potential advisors is an important step in furthering your career or launching a new venture. By identifying the right people to approach, making initial connections, nurturing relationships over time, and building a strong advisory board, you can set yourself up for success. Remember to be respectful, persistent, and appreciative, and you'll be well on your way to building strong, meaningful relationships with potential advisors.

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